Blood Diamonds

I just watched Blood Diamonds, for like the 20th time, and no matter how many times I see it, one aspect of the film really gets to me. The idea that there are children as young as 7years old being kidnapped; brainwashed, and turned into child soilders. These children see murder, torture, and bloodshed in every walk of life. They are shown evil ways, and taught to kill without hesitation. I think that it is a case worthy of learning about. If we can use advertising to show the truth behind gorgeous "princess" cut diamonds, then maybe things would change. Until then, we will blindly pay for those AK 47 that placed, fully loaded in the hands of an innocent child. Look into this child's face. It is hollow, empty like stone, surely numb to the horror of his everyday life.

Sexy Ralph Lauren

I wouldn't ever think to use the work "sexy" with Ralph Lauren, but in this spot I have to. There is no way around how sexual, and intimate the two models in this commercial are. I really enjoy it, but in a visual context (who wouldn't). It works because perfume can be kind of intimate, when you are close enough to a person to notice it. And, the name of the item is, "romance", which also ads cohesiveness to the love birds on screen. It works because the brand is known for respectfulness, and conservatism. It would be different had this been done by someone like Dolce & Gabanna, but knowing them it would have been two men, or two woman all over one another.

Fallon London

We saw this commercial in class from The Fallon London team. I was intrigued with their unusual use of photography and filming. It is even cooler to me that they actually used real bouncy-balls,(tens of thousands) and the historic streets of San Francisco. The song in the background is called "heartbeats" by Swedish singer, Jose Gonzalez. I know this because I had to download it for my own music library.