GG gets Racy

I have to admit that this commercial left me, mourth agape, totally tuned into the screen. Maybe that is because I am mildly obsessed with Gossip Girl, or maybe because the raw hook-ups going on were just too interesting to turn away from. Some people may think its a little risque, or that the F in "OMG" is unnecessary...But I have to bite my tounge, becuase I secretly enjoy when this 30seconds stumbles across my screen. However, I am 20..and the people who dislike this spot are tsk tsking at encouraging teen-sex. They have a point. Well, I kind of want to catch up on GG now..?

Self-Concious America

On the class website, we were asked to tell how this list from the New York Times Fiction Best-sellers relates to our society. I think it is really sad. Here we are in this free nation with every possibility given to us, and we are reading books on vanity. On addiction, and depression. I think this says that we as Americans need to wake the .... up! There are too many people around the world, or in our own country, that are suffering from real tradgedies or illnesses. I probably sound insensitive, but I just can't understand these self-inflicted "diseases".

The Future

This is a great ad on how everything influences children these days...especially media. I think the tobacco company, and alcohol industry needs to make a concscious effort to avoid targeting young children.

Nike Fanatics Rejoice

This spot by Nike is really cool, is was directed by Michael Mann, who produed The Kingdom for creative agency Weiden + Kennedy. I really like his because it is unique by engaging football fans of specific teams. They incorporate that loyalty into the commercial and then enfuse energy and drive into the spot. I especially like the final clip when he is struggling in mid air to cross the into the end zone.

Protecting Innocence

Calvin Klein came under scrutiny after he launced his new line of underwear for children. After only one day of launching these ads, one in New York Times, Klein pulled them. Why? Because of the hideous repuation of human sexuality, exploitation, use of minors. The ads use children's flesh to grab the attention of the audience, and this is just not morally permissible. There was a concious choice, by the professionals, to choose which photos to use representing the precise appeal. Klein argued that only, "dirty old men", would find something sexual in these ads, but this is just a cover. The most disheartening aspect of this issue is the one on child molestors. According to the FBI, most child offenders collect children underwear ads..". I am glad our society shuns this attempt to sell products, when innocent children are at stake.

Axe: Gone Too Far?

OKay...soo another axe SEX ad. I don't know exactly how I feel about this product image. I mean, they are advertising to young teen-twentysomethings guys so they have the right mind set. But is that ethical? The tag line at the end of this spot says, "spray more, get more". This is A. Very sexual inuendo.. and B. They want these guys to just lather up with axe, so they come buy more product. Personally, I have witnessed one of these overzealous axe guys. Less is more. Seriously.

Muse

I think everyone should have a creative muse. For me it is music. I escape in the easy rhymn, the flowing beat. I wish I could play the piano, because it seems like an out of body experience. It's like the person playing is the music, their fingers dancing along the keys in a choreographed ballet. I like drowning myself in music while I am outside in nature. It's like life is performing in sync with my mood. I hope I always appreciate music the way I do now.

"uNfatHoMabLe SyNoGiZeR"

This is the, "unfathomable synogizer", that my group worked on this past week or so. It was realy engaing to "build", a concept that we studied earlier in the year. Each part was labeled with its specific function, which correlated to the end result. After doing this project, I was amazed to find my idea of "synergy" clear in my mind, each aspect with a responsibilty to the concept as a whole. Ohhh, this is why we were asked to make a machine.

Evolve

This trojan ad is really weird. I didn't like it when I first saw it and I thought that I would post about it. The spot begins with a bunch of attractive females sitting around drinking in a bar filled with gross pigs. One is "hitting" on a young woman, whom is clearly uninterested. Then, the pig goes to a condom vending machine to get a trojan condom. Immediately, the pig turns into a handsome guy who the woman take an interest in. I think this spot is vapid, and pretty dumb. It does sell "safe sex", but at what expense? The tage line, "Evolve", comes at the end tying the pig-thing together. Mmm..not for me.

Weird Ads

A cost-effective advertisement in Hong-Kong for a Yoga school. The straw shows the ability to bend and strecth with the maliability of the straw. Aparently, a lot of enquiries and interest began after this little advertising stunt.

Where is the line?

This controversial ad by Axe in Dubai by Sandeep Fernandes, shows a mouse-pad covered by a jean skirt. It was very iffy, with a tag line of "a mous-pad that every guy needs". Some people may think this ad is promoting sex ( i mean it is). But in an unusually in-your-face kind of way. And I'm sorry but that skirt looks like my 5 year old cousins. Gross.

What I Didn't Know About My Iphone

Hmm. Oh my iphone. I wouldn't trade it in for anything. I have come to love every nook and cranny of this bad boy. I recently wen to a hard case because he seems to be accident prone. I'm sure if you own one, you will relate to me about what I am about to say. Text messaging. Ahh, the new age email/phonecall/letter. I obsessively text all day long to anyone and everyone. With that said, it is amaizing how my skills have improved. I knew there was a reason behind the placement of those little letters. My dad has an impossible time using it because his fingers are so dang big, and the room for error is not that forgiving. I'm sure the new iphone( I am expecting one soon), will hone in on these issues.

I Love The World

I love this commercial for the Discovery Channel. I think they took a very easy going relaxed approach where they could have used serious material like they've done in the past. The thing is everyone loves the weird kooky stuff that is on this channel, and they embraced it. It may border on corny, but heck the song is catchy and I can't keep from humming it now.

FINALS:Life

Here Again, finals creep up on us every year. I really cannot believe that my Sophmore year has come and gone. Looking back on the year it seems like forever, and a day all at the same time. I am really happy with the classes that I took, especially my advertising classes. I feel like I am where I need to be..goosebumps are a regular occurence as I watch the genius in commercials and ads before me.

Interactive!

Is this dangerous? I feel like if this truck drove up beside me I would have a seizure on the road thinking a 40ft beer was coming crashing down on me. I think its beer?? MAybe its swedish or something. I do like the interactive advertisements that are seen in foreign countries like Japan, Etc.

Homeless, "Lullaby"

This is a very emotionally charged commercial for the Los Angeles Homeless Council. There is woman in the background humming a solemn hymn, while the amateur filming ads a visual effect. It looks as if it is raw footage of the streets in LA. The words flash on the screen..."this is where 80,000 men and woman...sleep every night". There is a rapidly growing issue with homelessness not only in LA, but around the world.

A Distorted Look

I'll start by saying that I am in a sorority. Not that it matters or anything. But sometimes it really gets to me that people think they can stereotype and characterize people based on groups and clubs they join. I mean, let's face it...there is just no way 200 people "pledged" to a certain house can be cookie-cutter "types". I won't say which house I reside in because it is not important to this blog. This blog is about how writers, i.e. for the DailyCampus at SMU have taken it upon themselves to publically criticize the fraternity Sigma Alpha Epsilon, and what they call, "fraternity men". My father was an SAE at the University Of South Carolina, he in no way resembles what you would call a frat guy, nor did he. The article I am so erked about showed up on Wednesday afternoon, ironically the last day of our class on campus. Not only was the story slanderous, and erroneous, but it was a grotesque blow to fragile events. They harshly talk about the death of Jake Stiles, a close friend and brother to the boys at SAE. This whole thing made me realize how advertising can influence people the way this article did them. People look at their expensive house plastered at the top of the article and immediately identify them as filthy-rich "cokeheads". I don't know any person in that fraternity, or at SMU, that does this drug. In the future, I will have a closer-eye to what I believe in the media.

RIP Joe Camel

So some people wonder where the infamous Joe Camel, for Camel Cigarettes went. Well, shortly after Old Joe's 75th anniversary, the Medical Association published findings on Joe Camel and his effects on kids. One test found that 91% of children over 6 recognized Joe Camel, similar to the recognition results of those who identified Mickey Mouse. Another report showed shocking statistics that since the induction of Joe Camel into the Tobacco industry, the share of the market under 18 had risen at least 30%. The thing that pissed off mothers, and anti-drug companies, was the fact that Old Joe went from a sophisticated character to a youngster hanging out at pool halls, and bars(even with a backward baseball cap). So, Joe went bye-bye.

Coke Zero Let Down

I really loveeee Coke Zero. This is a big deal considering my long loyalty to Diet Coke. I started drinking the silver can when my idols (my older sisters) swore by it. So began my addiction to the cold cola. The, it all changed. This year I moved into my apartment with three other girls, each with our own unique styles and tastes. I noticed our communal fridge packed with the black cans, still mysterious to me. I began my descent into complete dependance, as my roomates has previously done. Today I scoff when I go to a fountain drink still lagging behind the curve. Come on people, just try it! However, the ads for it are sub par. I don't like this spot I found for Coke Zero at all. Hopefully, better ads will bring the little black dispersor on the fountain. Until then I'll get my food to go, and sit back with a nice cold CZ.

Caddyshack

This is such a random spot. It uses Tiger Woods (obviously) because they are recreating the well-known comedy caddyshack. I would pay someone a million dollars if they could tell what this commercial was advertising even half-way through the spot. I'm not really that fond of a company using actors and old movies to entice the audience. They had to be pretty desparate or just out of ideas to fall back on this one. Oh and it was advertising Mastercard.

Tasti...or not so tasti

A low-fat, low-sugar, idea of ice cream. Essentially it tastes absolutely nothing like ice-cream, but more like airy...stuff. The only saving grace are the toppings that then defeat the purpose of the treat in the first place. But, tasti-d-lite is hoppin' ever since it moved into Snider Plaza a short walk from SMU and all the sorority girls on their diets. So it's probably not hurting. Oh, did I mention that the small is like $3.50 and is the size of a serving size of 1/2 cup. If your not into measurements, then its tiny, itty bitty. Recently Tasti got its debut in a high profile magazine ad, where its carton is laying on the floor below a semi-naked couple hooking up. Hmm I wonder who eats tatsi?!