GG gets Racy

I have to admit that this commercial left me, mourth agape, totally tuned into the screen. Maybe that is because I am mildly obsessed with Gossip Girl, or maybe because the raw hook-ups going on were just too interesting to turn away from. Some people may think its a little risque, or that the F in "OMG" is unnecessary...But I have to bite my tounge, becuase I secretly enjoy when this 30seconds stumbles across my screen. However, I am 20..and the people who dislike this spot are tsk tsking at encouraging teen-sex. They have a point. Well, I kind of want to catch up on GG now..?

Self-Concious America

On the class website, we were asked to tell how this list from the New York Times Fiction Best-sellers relates to our society. I think it is really sad. Here we are in this free nation with every possibility given to us, and we are reading books on vanity. On addiction, and depression. I think this says that we as Americans need to wake the .... up! There are too many people around the world, or in our own country, that are suffering from real tradgedies or illnesses. I probably sound insensitive, but I just can't understand these self-inflicted "diseases".

The Future

This is a great ad on how everything influences children these days...especially media. I think the tobacco company, and alcohol industry needs to make a concscious effort to avoid targeting young children.

Nike Fanatics Rejoice

This spot by Nike is really cool, is was directed by Michael Mann, who produed The Kingdom for creative agency Weiden + Kennedy. I really like his because it is unique by engaging football fans of specific teams. They incorporate that loyalty into the commercial and then enfuse energy and drive into the spot. I especially like the final clip when he is struggling in mid air to cross the into the end zone.

Protecting Innocence

Calvin Klein came under scrutiny after he launced his new line of underwear for children. After only one day of launching these ads, one in New York Times, Klein pulled them. Why? Because of the hideous repuation of human sexuality, exploitation, use of minors. The ads use children's flesh to grab the attention of the audience, and this is just not morally permissible. There was a concious choice, by the professionals, to choose which photos to use representing the precise appeal. Klein argued that only, "dirty old men", would find something sexual in these ads, but this is just a cover. The most disheartening aspect of this issue is the one on child molestors. According to the FBI, most child offenders collect children underwear ads..". I am glad our society shuns this attempt to sell products, when innocent children are at stake.

Axe: Gone Too Far?

OKay...soo another axe SEX ad. I don't know exactly how I feel about this product image. I mean, they are advertising to young teen-twentysomethings guys so they have the right mind set. But is that ethical? The tag line at the end of this spot says, "spray more, get more". This is A. Very sexual inuendo.. and B. They want these guys to just lather up with axe, so they come buy more product. Personally, I have witnessed one of these overzealous axe guys. Less is more. Seriously.

Muse

I think everyone should have a creative muse. For me it is music. I escape in the easy rhymn, the flowing beat. I wish I could play the piano, because it seems like an out of body experience. It's like the person playing is the music, their fingers dancing along the keys in a choreographed ballet. I like drowning myself in music while I am outside in nature. It's like life is performing in sync with my mood. I hope I always appreciate music the way I do now.

"uNfatHoMabLe SyNoGiZeR"

This is the, "unfathomable synogizer", that my group worked on this past week or so. It was realy engaing to "build", a concept that we studied earlier in the year. Each part was labeled with its specific function, which correlated to the end result. After doing this project, I was amazed to find my idea of "synergy" clear in my mind, each aspect with a responsibilty to the concept as a whole. Ohhh, this is why we were asked to make a machine.

Evolve

This trojan ad is really weird. I didn't like it when I first saw it and I thought that I would post about it. The spot begins with a bunch of attractive females sitting around drinking in a bar filled with gross pigs. One is "hitting" on a young woman, whom is clearly uninterested. Then, the pig goes to a condom vending machine to get a trojan condom. Immediately, the pig turns into a handsome guy who the woman take an interest in. I think this spot is vapid, and pretty dumb. It does sell "safe sex", but at what expense? The tage line, "Evolve", comes at the end tying the pig-thing together. Mmm..not for me.

Weird Ads

A cost-effective advertisement in Hong-Kong for a Yoga school. The straw shows the ability to bend and strecth with the maliability of the straw. Aparently, a lot of enquiries and interest began after this little advertising stunt.