I wouldn't ever think to use the work "sexy" with Ralph Lauren, but in this spot I have to. There is no way around how sexual, and intimate the two models in this commercial are. I really enjoy it, but in a visual context (who wouldn't). It works because perfume can be kind of intimate, when you are close enough to a person to notice it. And, the name of the item is, "romance", which also ads cohesiveness to the love birds on screen. It works because the brand is known for respectfulness, and conservatism. It would be different had this been done by someone like Dolce & Gabanna, but knowing them it would have been two men, or two woman all over one another.
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