Starbucks Shutdown

So the infamous Starbucks shutdown happened yesterday, where employees were to be trained to make the best coffee in
the nation's most famous coffee shop. One employee reveals that, "...We basically got paid to come in and do nothing for a few hours which was fine..." So, I don't understand the huge hype that followed this public event? Why was it such a huge production, and media extravaganza if it doesn't even affect that many people.